Patients: When illness, accidents, and injuries happen, where should you go for care—doctor’s office, urgent care clinic, or emergency room? Where you go for care matters. Find out more.

Physicians: The ER is for Emergencies campaign encourages adoption of the "Seven Best Practices" program by emergency and primary care physicians, hospitals and other health professionals. Find out more.

WSMA's ER is for Emergencies initiative is an integral part of its Know Your Choices - Ask Your Doctor statewide campaign, which encourages meaningful conversations about treatment options, expected outcomes and quality-of-life choices.

ER is for Emergencies for Physicians
ER is for Emergencies for Patients