Dear Colleagues,

I hope you are planning to join me and your peers at the 2018 WSMA Leadership Development Conference May 18 and 19 at Campbell’s Lake Chelan Resort. This event is one of the most popular WSMA gatherings, combining top-quality programming and speakers amid a spectacular resort setting.

No matter what your “official” role or where you are in your career journey, this leadership conference is for you. We are all leaders, regardless of title, hierarchy or work situation. Our very roles mandate that we contribute expertise, experience, knowledge, vision—and hopefully, wisdom—to our patients, teams and communities.

It takes strong leadership to successfully navigate and integrate the culture of care and the culture of business. This year’s foundational theme is innovation in health care leadership. Now is the time for new ways of thinking to help us drive toward a vision of making this state the best place to practice medicine and receive care. To get there, we will need thoughtful and innovative leaders, who are bringing colleagues together to reach their potential and improve care.

The physician perspective is powerful and grounded in what is best for patients. It’s more important than ever that our voice is heard clearly and that we are influencing the future of health care and health care decisions. I’m looking forward to seeing you in Chelan!

Donna Smith, MD, WSMA President

Experience Chelan!
Held at Campbell's Resort on beautiful Lake Chelan, you'll have time to spend with family, play golf, tour some of our state’s finest wineries and relax. Or consider bringing your clinic’s board and have your own strategic planning retreat.


Conference Agenda

Friday, May 18

7:30 a.m. Check-in and Networking Breakfast
8:00 a.m.
Welcome and Opening Remarks
8:15 a.m.
THOMAS J. CURRY LEADERSHIP KEYNOTE ADDRESSInnovator’s Prescription: A Disruptive Solution for Health Care Jason Hwang, MD, MBA
10:15 a.m.
10:45 a.m.
Local Innovations Showcase
Polyclinic’s Primary Care Service Redesign Elise Ernst, MEd, MSW, MBA
Confluence Health’s Integrated Outpatient CareStu Freed, MD
Providence Family Medicine’s Team Based Approach at North Pine ClinicBrian Seppi, MD
Noon Lunch
1:00 p.m.
Motivating Others: Effective Communication to Build a Collaborative TeamSusan Reynolds, MD, PhD
2:00 p.m.
Polarity Thinking in Healthcare: The Missing Logic to Achieve Transformation Bonnie Wesorick, RN, MSN, DPNAP, FAAN 
3:30 p.m.
4:00 p.m.
Why Physician Leaders Often Fail and Ways to Ensure Success – Jennifer Perry, MBA and David Weidig, MD
5:00 p.m.
6:00 p.m.
6:30 p.m.
7:30 p.m.
Ice Cream Social 
9:00 p.m.
Networking Reception

Saturday, May 19
7 a.m.
Breakfast with the Officers
8 a.m.
Breakout Sessions – Part I
  • Applying Autonomy, Mastery and Purpose to Improve Physician Engagement James Park, MD, MHA
  • Managing Stress, Preventing Burnout as a Physician LeaderSusan Reynolds, MD, PhD
  • Applying Polarity Thinking in HealthcareBonnie Wesorick, RN, MSN, DPNAP, FAAN
9:10 a.m.
9:20 a.m.
Breakout Sessions – Part II
  • Applying Autonomy, Mastery and Purpose to Improve Physician Engagement James Park, MD, MHA
  • Managing Stress, Preventing Burnout as a Physician LeaderSusan Reynolds, MD, PhD
  • Applying Polarity Thinking in HealthcareBonnie Wesorick, RN, MSN, DPNAP, FAAN
10:30 a.m.
11:00 a.m. Thriving in Turbulent Times: Activating Courage and Confidence to Achieve Heroic Success Allison Massari
Closing Remarks and Adjourn


JASON HWANG, MD, MBA is an internal medicine physician with deep expertise in health care innovation. He co-authored The Innovator's Prescription: A Disruptive Solution for Health Care and was formerly the executive director of health care research at the Clayton Christensen Institute for Disruptive Innovation. He was also a co-founder and chief medical officer of Lemonaid Health, a next-generation telemedicine company. He now works as an investor in companies that put disruptive health care ideas into action. Dr. Hwang received his Bachelor of Science and Doctor of Medicine degrees from the University of Michigan and his Master in Business Administration degree from Harvard Business School.

ELISE ERNST, MED, MSW, MBA is vice president of practice management at The Polyclinic in Seattle. Since 2014, she’s served as operations leader for The Polyclinic’s primary care transformation initiative, the Primary Care Value Stream, working in close dyad partnership with each primary care chief in the organization. She is currently in the final stages of rolling out team-based care throughout all of primary care at the clinic, designed by the clinic’s physicians and their operational dyad partners. Outside of her work at The Polyclinic, she has taught at the University of Washington in Seattle for four years in the School of Social Work.

STU FREED, MD is a sports and family medicine physician and chief medical officer for Confluence Health and Wenatchee Valley Medical Group. Dr. Freed is a member of the Dr. Robert Bree Collaborative and the American Medical Group Association’s CMO Leadership Council. He has held seats on the board of trustees of the WSMA and the board of directors of Wenatchee Valley Medical Center. Dr. Freed received his Doctor of Medicine from the University of Washington in Seattle. He is a certified physician executive and has completed certificate programs in health care leadership and Kaizen management.

ALLISON MASSARI knows that you have the power to transform lives. As an advocate for both patient and provider, Massari has an intimate understanding of the demands and challenges of the medical profession, and compelling authority to address the delicate nature of patient-centered care. She experienced firsthand the critical value of receiving personalized health care from committed leadership teams and empathetic providers after surviving two life-threatening car accidents, one where she suffered second and third degree burns on over half of her body. In addition, raised by her father, an oncology surgeon, and her mother, a nurse, Allison was mentored in the world of medicine from an early age. Captivated by her father’s compassionate work, she shadowed him in his practice, and also worked in hospitals and medical office settings. Allison’s riveting and courageous story describes her journey from absolute loss to a triumphant and hope-filled life and shines light on the provider’s immense value to a patient who is suffering.

JAMES PARK, MD, MHA is a family physician at the UW Valley Medical Center New Castle Clinic and serves as the chief medical officer at the UW Valley Medical Center in Renton, Washington. He received a Doctor of Medicine from Medical College of Wisconsin and a Master of Health Administration degree from the University of Washington. He has an interest in physician leadership development, particularly around change management and physician culture change.

JENNIFER PERRY, MBA is Principal in Healthcare at FMG Leading, a human capital advisory firm based in San Diego, California. She brings more than 25 years of experience in health care and leadership. Prior to FMG Leading, she served for more than a decade as an executive in a leading healthcare company, driving corporate strategy, conducting market research, and overseeing leadership development initiatives. In her current role, Jennifer works with organizations to build capacity in physician and business leaders, while consulting on large-scale change and culture integration projects. She has worked with a broad range of healthcare organizations. Jennifer is author of a recent Harvard Business Review article on physician leader development, “Most Doctors have Little or No Management Training, and That’s a Problem.” Jennifer earned her Bachelor of Arts degree, cum laude, in Economics from Pomona College of the Claremont Colleges in Southern California, and her Master of Business Administration degree in Management and Strategic Planning at the Wharton School of Business, University of Pennsylvania.

BRIAN SEPPI, MD is chief medical officer and division lead physician of internal medicine at Providence Medical Group in Spokane. He is a past president of the WSMA and has been involved in the development of the innovative clinic, an adult primary care clinic that focuses on team-based care while incorporating medical education and continuous learning into daily practice.

SUSAN REYNOLDS, MD, PHD is the president and CEO of The Institute for Medical Leadership®, which for over sixteen years has been conducting organizational assessments, physician leadership development programs, executive and physician coaching, and strategic transformation retreats for numerous health care organizations throughout the United States. A former emergency physician, emergency medical center CEO, White House health care advisor, and chief medical officer, Dr. Reynolds developed the highly acclaimed Chief of Staff Boot Camp® programs in 2003, which have trained over 3,000 physician leaders and health care executives to date. She is the author of “Prescription for Lasting Success: Leadership Strategies to Diagnose Problems and Transform Your Organization.” Dr. Reynolds received her associate degree in business with top honors from Vassar College, then obtained a doctoral degree in biological chemistry and a Doctor of Medicine degree from UCLA. She completed a residency in internal medicine and a fellowship in cardiology, critical care medicine, and administrative medicine at UCLA.

DAVID WEIDIG, MD is the Chief Medical Officer for Sound Physicians, overseeing clinical programs in the Northwest. He facilitates Sound Physicians’ Emerging Leaders program and provides 1:1 physician leader mentoring and change management education. Previously, Dr. Weidig built the hospital medicine system and hospitalist physician development program for Aurora Health Care in Wisconsin. He started in hospital medicine in Seattle at Pacific Medical Group and was concurrently a clinical instructor for the University of Washington internal medicine residency program. Subsequently, he formed and directed the Hospital Medicine group for the Polyclinic and was the Society of Hospital Medicine President for the Pacific Northwest.

BONNIE WESORICK, RN, MSN, DPNAP, FAAN believes that the legacy of today’s health care leaders will be the successful transformation of the health care system at the point of care across the continuum. She is an independent counselor for The Bonnie Wesorick Center for Healthcare Transformation and The Interprofessional Institute for Polarity Thinking. After a distinguished career in nursing, she founded and served as president of the CPM Resource Center which provides executive and team coaching to co-create the best places to give and receive care. In addition to a lengthy list of publications, presentations, awards and honors, she authored the book, “Polarity Thinking in Healthcare: The Missing Logic to Achieve Healthcare Transformation .” She received a Master of Science in Nursing from Wayne State University.

Educational Objectives

  • Apply the model of disruptive innovation to your own organization’s strategy; recognize disruptive innovations that reduce costs and improve quality and accessibility of healthcare; and anticipate common barriers to disruption in health care.
  • Outline innovations implemented by medical groups across the state to improve patient outcomes and physician satisfaction; and apply strategies to maintain momentum to increase resiliency when implementation challenges arise.
  • Describe how physician communication impacts health care teams; and outline strategies to motivate others when building a team.
  • Explain the fundamental principles of polarity thinking; outline the process to "see, map and act" on polarity pairs; and differentiate between problems to be solved and polarities to be managed.
  • Recognize and support the need for physician leader development; outline the five levels of a “physician leader pipeline” and the shifting focus and skills required at each level; and outline key strategies to avoid the most common pitfalls physician leaders face.
  • Outline the characteristics that make up an engaged physician; apply specific interventions that can increase physician engagement; and avoid drivers that lead to decreased physician engagement
  • Describe causes of physician burnout; and outline strategies to prevent burnout and reduce stress as a physician leader.
  • Articulate common polarities impacting your daily accountability to achieve healthcare transformation; and apply Polarity Thinking concepts to leadership and organizational polarities.
  • Apply the power you have to transform patient lives – even without direct patient contact; interpret the patient experience at a deeper level; and prioritize the necessary and positive impact of compassionate care.

CME Credit

Accreditation with Commendation
The WSMA is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

AMA PRA Category 1 Credit
The WSMA designates this live activity for a maximum of 10.25 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Washington State Category I Credit
This activity meets the criteria for up to 10.25 hours of Category I CME credit to satisfy the relicensure requirements of the Washington State Medical Quality Assurance Commission.

AAFP Credit
This Live activity, 2018 Washington State Medical Association Leadership Development Conference, with a beginning date of 05/18/2018, has been reviewed and is acceptable for up to 10.00 Prescribed credit(s) by the American Academy of Family Physicians. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Lake Chelan Family Fun

Lake Rider Sports - 509.885.4767
Uncle Tim’s Toys - 509.687.8467
Chelan Electric Bikes - 509.683.2125

Chelan Lanes (open daily at noon) - 509.682.2251

Movie Theater
Ruby Theater - 509.682.5016

History Museum
Lake Chelan Historical Museum - 509.682.5644

Tsillan Cellars - 509.682.9463
Wapato Point Cellars - 509.687.4000
Lake Chelan Winery - 509.687.9463
Benson Vineyards - 509.687.0313
C.R. Sandidge Wines - 509.682.3704

Lake Chelan Golf Course - 509.682.8026


Please call Campbell’s Resort at Lake Chelan directly to make your room reservations: 800.553.8225 or 509.682.2561. WSMA’s special room rates are $166 for a traditional and $194 for a deluxe. The deadline for the special WSMA conference room rate is April 18. 


WSMA/MGMA-WA Member - $350
Non-Members - $550
WSMA Board of Trustees - $175 
Residents and Fellows - $175 

The conference registration fee includes a continental breakfast, lunch and dinner on Friday and a continental breakfast on Saturday. All pre-registrants’ families are welcome to attend the Friday night dinner. 

Cancellation policy: Refunds can be issued if the cancellation is received in writing by May 11. After this date, refunds cannot be issued. 


Please note that the WSMA may have a photographer and/or videographer on-site at this event to gather imagery for use by the WSMA in its communications materials and channels, as well as for media outreach. These images will be the property of the WSMA, and the WSMA will not sell or otherwise market event imagery. If you have any questions regarding imagery taken at a WSMA event, please contact Milana McLead at 206.441.9762 or

Exhibitor Information

Build lasting relationships with physician leaders by exhibiting at the Leadership Development Conference. This one-day exhibit event promises several opportunities to network with more than 150 health care opinion leaders and decision makers from around the state. Our motivated attendees look forward to participating in our advanced educational programs, as well as building connections with our vendor community to learn about new technologies and services to improve and streamline the practice of medicine. For questions about becoming an exhibitor contact Pauline Proulx, WSMA's director of services and development, at 206.956.3648 or

Download the exhibitor agreement here.

Corporate Partners

The WSMA wishes to thank the following corporate partners for their generous contributions. For more information on becoming a partner, review our corporate partners brochure or call Pauline Proulx at 206.441.9762 or email


PI logo   Founded in 1981 under the auspices of the WSMA, Physicians Insurance A Mutual Company is the Northwest's leading medical professional liability insurance company, physician-owned and exclusively endorsed to this day by the WSMA. For over 30 years, Physicians Insurance has remained the stable, committed and local insurer for physicians, clinics, facilities and hospitals, providing risk-management consulting, continuing medical education and claims administration services to more than 7,000 members in Washington, Idaho, Oregon and Wyoming.


Premera logo    Premera Blue Cross’ mission is to provide peace of mind to our members about their healthcare. We provide health insurance and related services to 1.9 million people in Washington and Alaska. Premera Blue Cross has operated in Washington since 1933 and Alaska since 1952 and is an independent licensee of the Blue Cross Blue Shield Association.
FCH logo   First Choice Health is a Seattle-based, physician and hospital owned company that serves the Northwestern United States. We have provided network, administrative and client services since 1985. Just under one million people use our array of products and services in Washington, Oregon, Alaska, Idaho, Montana, Wyoming and select areas of North Dakota and South Dakota. 
Hall Render logo
  Hall Render is the largest health care-focused law firm in the country, with over 40 years of experience in health law business and 200 attorneys serving health care clients. 
  Washington Permanente Medical Group is a multi-specialty group practice of nearly 1,400 physicians, physician assistants, optometrists, midwives and psychologists in Washington state, united by a commitment to excellence, collaboration, compassion, stewardship and innovation. 
Online registration
Online registration is closed, but in-person registration will be available on the day of the event.
May 18-19, 2018

Event location
Campbell's Resort on Lake Chelan

Please call Campbell’s Resort at Lake Chelan directly to make your room reservations: 800.553.8225 or 509.682.2561. WSMA’s special room rates are $166 for a traditional and $194 for a deluxe. The deadline for the special WSMA conference room rate is April 18.

WSMA/MGMA-WA Member- $350

Non-Members - $550

WSMA Board of Trustees - $175

Residents and Fellows - $175

Contact WSMA at
206.441.9762 or
800.552.0612 or