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2017 WSMA Leadership Development Conference
May 19 - 20, 2017
Campbell’s Resort on Lake Chelan

This year’s Leadership Development Conference will take place May 19-20 at family-friendly Campbell’s Resort on Lake Chelan. The one-and-a-half day annual conference features a mix of plenary and interactive breakout sessions designed to enhance participants’ leadership skills and provide practical information and skills that can be used in any setting— at work, in the community or in organized medicine. This is a great event for individuals as well as group and system teams.

The conference wraps up at noon on Saturday to allow attendees time to spend with family, play golf, tour some of our state’s finest wineries, relax—or to bring your clinic’s board and have your own strategic planning retreat.

Conference agenda

Friday, May 19

7:30 a.m. 
Check-in and networking breakfast
8 a.m.
Welcome and opening remarks
8:15 a.m.
Theater of War – Tate Donovan, Marjolaine Goldsmith and Bryan Doerries
10:15 a.m.
10:45 a.m.
Overcoming the Culture of Silence: Why Your Staff Won't Speak Up, Why You Should Care, and What You Can Do About ItSteve Harden
12 p.m.
1 p.m.
Just Say It!Shari Harley
2:30 p.m.
3 p.m. Breakout Session I
  • Updates on Health Care ReformKent Bottles, MD
  • CRP: A New and Effective Approach to the Management of Medical ErrorsBruce Cullen, MD
  • Advocacy 101Katie Kolan, JD
4 p.m. Breakout Session II
  • Updates on Health Care ReformKent Bottles, MD
  • CRP: A New and Effective Approach to the Management of Medical ErrorsBruce Cullen, MD
  • How to Say Anything to AnyoneShari Harley
5 p.m.
6 p.m.
Reception, dinner and ice cream social
9 p.m.
Networking reception

Saturday, May 20
7 a.m.
Breakfast with the officers
8 a.m.
Repeal and Replace Fails: What's Next for the ACA – Kent Bottles, MD
9 a.m.
The Art and Skill of Leading AdaptivelyKurt O'Brien, MHROD
10 a.m.
10:30 a.m.
THOMAS J. CURRY LEADERSHIP KEYNOTE ADDRESS – What Top-Performing Medical Staffs Do and Don't DoJon Burroughs, MD, MBA, FACHE, FAAPL
12 p.m.
Closing remarks and adjourn


THEATER OF WAR is an innovative public health project, featuring actors Tate Donovan and Marjolaine Goldsmith, that presents dramatic readings of ancient Greek plays in professional settings to inspire powerful dialogue about difficult subjects and to promote health-seeking behavior. By presenting scenes from Sophocles’ Ajax—a 2,500 year-old play about the suicide of a great, respected warrior—Theater of War creates a safe space for open, candid dialogue and reflection about the unique challenges and stressors faced by medical professionals. Theater of War has presented more than 300 performances in military and medical communities all over the world and has garnered national media attention.

KENT BOTTLES, MD is a physician executive keynote speaker, consultant and thought leader in health care. He teaches health policy and payment reform at the Thomas Jefferson University School of Population Health in Philadelphia, and serves as the chief medical officer of PYA Analytics, a data analytics consulting firm that helps clients assess and develop big data solutions. He has more than 25 years of experience working in a number of physician executive roles.

JON BURROUGHS, MD, MBA, FACHE, FAAPL is the president and CEO of The Burroughs Healthcare Consulting Network. Dr. Burroughs has over 35 years of health care experience as an emergency physician, manager and leader, health care consultant and governing board member/leader. He has the unique ability to analyze and synthesize complex health care challenges from the clinician, manager, governance and community point of view, and to craft unique and customized solutions that have both short and long-term value.

BRUCE CULLEN, MD is a professor emeritus at the University of Washington School of Medicine in the department of anesthesiology and was the anesthesiologist-in-chief at Harborview Medical Center. His contributions to the field of anesthesia research, including occupational hazards for anesthesiologists, are reflected in the more than 100 publications he has authored or co-authored. Dr. Cullen has held many leadership positions in professional organizations, including the American Society of Anesthesiologists, the Washington State Society of Anesthesiologists, the American Board of Anesthesiologists, the International Anesthesia Research Society and the Washington Medical Quality Assurance Commission.

STEVE HARDEN believes that every leader has—with the right coaching, inspiration and motivation—the ability to succeed, achieve, and do worthwhile work that makes a dent in the universe. A coach, trainer, speaker, author and entrepreneur, Steve is the founder, chairman and CEO of LifeWings Partners LLC. LifeWings is a team of physicians, astronauts, nurses, pilots and Toyota-trained Lean experts who have helped over 180 health care organizations around the world to become high-reliability organizations as they eliminate patient harm and drive out waste and inefficiency in their patient care processes.

SHARI HARLEY is the founder and president of Candid Culture, an international training and consulting firm making it easier to tell the truth at work. Shari is bringing candor back to the workplace. Shari is the author of the book “How to Say Anything to Anyone,” has a master’s degree in communication, and has taught leadership development at the University of Denver. From making meetings work and delegating better, to managing your career and saying anything to anyone, Shari’s tips delight and inform in a real, direct and very funny way.

KATIE KOLAN, JD is the director of legislative and regulatory affairs at the Washington State Medical Association. Katie’s primary responsibility is advancing the association’s legislative and regulatory agenda. In addition, she conducts legal and policy analysis and research on a wide variety of health law and policy issues impacting physicians, physician assistants and the delivery of and access to care.

KURT O’BRIEN, MHROD is a senior lecturer with the University of Washington’s Department of Health Services Master in Health Administration program. He is also an independent consultant, specializing in the areas of leadership development and coaching, interpersonal skills development, team development, strategic planning and conflict resolution. Kurt was with UW Medicine for 15 years, including seven as the director of organization development and training, where he worked with leaders and teams at all levels of the health system.


Theater of War

  • Reflect on physician mental health and well-being, and openly discuss compassion fatigue, burnout, stress, substance abuse, depression and suicide.
  • Foster understanding and compassion, and develop a renewed sense of community and positive action.

Overcoming the Culture of Silence: Why Your Staff Won't Speak up, Why You Should Care, and What You Can do About itSteve Harden

  • Identify the primary reason staff fail to speak up when they perceive a problem with a patient, and teach your staff to make a four-part stop-the-line statement using an effective script.
  • Outline the seven critical leadership actions needed to change the culture of silence, and identify the strongest predictor of clinical excellence.

Just Say It!Shari Harley

  • Use a simple formula to say what you want to say, when you want to say it, in a way that people can hear you and take action.
  • Package and deliver difficult messages, managing the impressions you create.

Advocacy 101Katie Kolan, JD

  • Outline how you can influence policies that impact the practice of medicine.
  • Develop a strategy to connect with your elected officials to influence policy making.

CRP: A New and Effective Approach to the Management of Medical ErrorsBruce Cullen, MD

  • Describe why the current response to medical error breeds a “code of silence” and a culture of “deny and defend” and does not reduce incidence of error.
  • Outline what a communication and resolution program (CRP) is and how it works, and discuss the new CRP certification program in Washington state.

Repeal and Replace Fails: What's Next for the ACA – Kent Bottles, MD

  • Outline the strengths and weaknesses of the ACA approach to health care reform, and discuss the conservative critique of the ACA and why it should be repealed
  • Describe the consequences of the repeal of the ACA for patients and providers and formulate tactics for health care providers to respond

The Art and Skill of Leading AdaptivelyCurt O’Brien, MHROD

  • Describe why leading adaptively is important in today’s health care environment.
  • Outline the foundational principles of adaptive leadership and discuss ways to apply them to your own leadership practice.

What Top Performing Medical Staffs Do and Don’t DoJon Burroughs, MD, MBA, FACHE, FAAPL

  • Describe why top-performing medical staffs are the key ingredient in the ‘secret sauce’ in all world-class health care organizations and systems.
  • Outline the key attributes that top-performing medical staffs have in common, as well as the key deficits that top-performing medical staffs must ballast in order to become agile, adaptive and top-performing.

CME Credit

Accreditation with Commendation
The WSMA is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

AMA PRA Category 1 Credit™
The WSMA designates this live activity for a maximum of 10.25 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Washington State Category I Credit
This activity meets the criteria for up to 10.25 hours of Category I CME credit to satisfy the relicensure requirements of the Washington State Medical Quality Assurance Commission.

AAFP Credit
This Live activity, 2017 WSMA Leadership Development Conference, with a beginning date of 05/19/2017, has been reviewed and is acceptable for up to 8.25 Prescribed credit(s) by the American Academy of Family Physicians. Physicians should claim only the credit commensurate with the extent of their participation in the activity.


The WSMA Leadership Development Conference will be held at Campbell’s Resort at Lake Chelan, 104 W Woodin Ave., Chelan, WA 98816. Please call the resort directly to make your room reservations: 800.553.8225 or 509.682.2561. The WSMA’s special room rates are $166 for a traditional and $194 for a deluxe. The deadline for the special WSMA conference room rate is April 17. Hurry, rooms go quickly!


The conference registration fee includes a continental breakfast, lunch and dinner on Friday and a continental breakfast on Saturday. All pre-registrants’ families are welcome to attend the Friday night dinner. Register here.

Registration fees:
WSMA/MGMA-WA member - $350
Non-members - $550
WSMA Board of Trustees - $175
Residents - $175

Cancellation policy: Refunds, minus a $50 administrative fee, can be issued if cancellation is received in writing by May 9. After this date, refunds cannot be issued.

Exhibitor Information

Build lasting relationships with physician leaders by exhibiting at the Leadership Development Conference. This one-day exhibit event promises several opportunities to network with more than 150 health care opinion leaders and decision makers from around the state. Our motivated attendees look forward to participating in our advanced educational programs, as well as building connections with our vendor community to learn about new technologies and services to improve and streamline the practice of medicine. For questions about becoming an exhibitor contact Pauline Proulx, WSMA's director of services and development, at 206.956.3648 or

Download the exhibitor agreement here.

Corporate partners

The WSMA wishes to thank the following corporate partners for their generous contributions.


PI logo   Founded in 1981 under the auspices of the WSMA, Physicians Insurance A Mutual Company is the Northwest's leading medical professional liability insurance company, physician-owned and exclusively endorsed to this day by the WSMA. For over 30 years, Physicians Insurance has remained the stable, committed and local insurer for physicians, clinics, facilities and hospitals, providing risk-management consulting, continuing medical education and claims administration services to more than 7,000 members in Washington, Idaho, Oregon and Wyoming.


Cordant logo Cordant Health Solutions™ is at the forefront of combating today’s opioid epidemic through its network of toxicology laboratories and pharmacies. Cordant is one of the only toxicology laboratories that includes a full-service, high-touch pharmacy that specializes in complex management and dispensing of controlled substances. Cordant provides testing protocols and digital case-management tools to help customers become more efficient and effective in using toxicology test results.


Premera logo    Premera Blue Cross’ mission is to provide peace of mind to our members about their healthcare. We provide health insurance and related services to 1.9 million people in Washington and Alaska. Premera Blue Cross has operated in Washington since 1933 and Alaska since 1952 and is an independent licensee of the Blue Cross Blue Shield Association.
FCH logo   First Choice Health is a Seattle-based, physician and hospital owned company that serves the Northwestern United States. We have provided network, administrative and client services since 1985. Just under one million people use our array of products and services in Washington, Oregon, Alaska, Idaho, Montana, Wyoming and select areas of North Dakota and South Dakota. 
Hall Render logo
  Hall Render is the largest health care-focused law firm in the country, with over 40 years of experience in health law business and 200 attorneys serving health care clients. 
Online registration
May 19-20, 2017

Event location
Campbell's Resort on Lake Chelan

$350 for WSMA / MGMA Washington members

$550 for non-members

A limited number of rooms are available at the WSMA special rates of $166 for a traditional room and $194 for a deluxe room. Call the resort directly and ask to reserve at the special rates (800.553.8225).

Registration option
Download a registration form if you prefer to send us a paper copy

Contact WSMA at
206.441.9762 or
800.552.0612 or