News
WSMA Social Media Toolkit and Initiative Dedicated to Promoting Evidence-Based Health Guidance
To help counter the spread of incorrect or misleading health guidance in the news, whether from recent federal pronouncements or from viral social media, the WSMA is actively working to highlight trusted, evidence-based health messages in the public arena. For trusted health guidance, we turn to our “big five” association partners: the American Academy of Pediatrics, the American Academy of Family Physicians, the American College of Obstetricians and Gynecologists, the American College of Physicians, and the American Psychiatric Association. To reach patients, the WSMA is leveraging its digital communications tools, including its website and social media channels, and network effects by disseminating toolkits and information broadly to the physician community. Helping patients to navigate health guidance is a key plank of our AMA-driven “Your Care Is at Our Core” campaign to restore patient trust and the patient-physician relationship. In an example of this effort, ACOG recently asked that we help to highlight their patient guidance on acetaminophen during pregnancy. We’ve since posted the ACOG statement on our website and our social accounts and incorporated the message into a new social media toolkit. As news breaks at the federal level that may cause confusion, the WSMA will use these dedicated channels for our specialty partners to post the facts. Two new resources are now available to members:- New WSMA webpage for patients: Do You Have Questions About Your Care?
- New social media toolkit for physicians and physician organizations.