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September 24, 2021

WSMA Launches COVID-19 Vaccination Confidence Campaign

The WSMA this week launched its "Talk to Your Doctor" COVID-19 vaccine confidence campaign to encourage vaccine uptake in rural and disadvantaged communities in our state.

This three-month, multiplatform, data-driven marketing campaign features videos with local doctors promoted across popular web platforms, including Facebook and YouTube, and supplemented with traditional media outreach and print resources. Supported through a grant from the Washington State Department of Health, the first phase of the campaign launched this week in the Tri Counties, with potential additional funding available for a second phase in Southeast Washington later this year or in early 2022.

Watch the Tri County "Talk to Your Doctor" videos

For the Tri County campaign, the WSMA produced eight 15-second spots and three 30-second spots, designed to run across Facebook and before and during videos on YouTube and on Google-approved websites. The videos feature familiar local physicians from communities in Pend Oreille, Ferry, and Stevens counties and focus on different key messages to encourage vaccination, each including the tag line to "talk to your doctor about getting the COVID-19 shot." Watch the videos.

Many thanks to our participating physicians: Curtis Gill, DO, Newport; Geoff Jones, MD, Newport; Lisa Matelich, MD, Newport; Shannon Radke, MD, Newport; Kal Kelley, MD, Republic; Ramon Canto, MD, Colville; Caleb Holtzer, MD, Chewelah; and Edward Johnson, MD, Kettle Falls. And a special thanks to Sam Artzis, MD, health officer for the Northeast Tri County Health District, for his guidance and support.

"Talk to Your Doctor" brochure

A print brochure will be developed for the campaign this fall and will be available to all WSMA members across the state.

If you have questions about the campaign, email Graham Short at gfs@wsma.org.

Join or renew your membership today!